Wolfgang Tonninger · Head of deconstruction
"We tell stories to children to help them fall asleep and to adults to wake them up."
What has always fascinated me about organizations is how people come together within them, define themselves and each other, exchange ideas, and reinvent themselves. And how quickly the stories we tell about ourselves — or adopt from others — can harden and become restrictive. Narrative Agility helps us keep stories in motion, maintaining a sense of dynamism and preventing narratives from becoming thin and too dominant, blocking us, and closing off the doors into the possibility land.
Movement within a system means that we are no longer at the mercy of the stories we tell, but can playfully and repeatedly step into shaping them. That system can be an individual person, but it can also be an entire organization.
Organizations, after all, are more than numbers, facts, PowerPoints, and visions written on walls. They are not machines, but living organisms. It is through the interactions between people that lived values become visible — and the stories that shape how we act.
My work with stories is always a balancing act between creation and consulting: recharging worn-out content (communication), exploring new layers of meaning (creation), uncovering the core of a brand (branding), making underlying constructions visible (coaching), and making the future tangible (StoryDoing). Against this backdrop, imagination is not escapism, but the ability to develop alternative, better fitting stories.